Product Marketing Manager

We are the independent expert in assurance and risk management. Driven by our purpose, to safeguard life, property, and the environment, we empower our customers and their stakeholders with facts and reliable insights so that critical decisions can be made with confidence.

As a trusted voice for many of the world’s most successful organizations, we use our knowledge to advance safety and performance, set industry benchmarks, and inspire and invent solutions to tackle global transformations.

About Energy Systems
We help customers navigate the complex transition to a decarbonized and more sustainable energy future. We do this by assuring that energy systems work safely and effectively, using solutions that are increasingly digital. We also help industries and governments to navigate the many complex, interrelated transitions taking place globally and regionally, in the energy industry.

About the role

We are seeking a Product Marketing Manager to join our Pipeline Business Line team. In this role, you will own how we compete and win in the market—defining where we play, how we position our solutions, and how we translate product capabilities into differentiated customer value.

You are accountable for transforming product reality, customer insight, and market dynamics into clear, consistent, and commercially effective go-to-market execution.

As a strategic leader across Product Management, Sales, Customer Success, and Marketing, the Product Marketing Manager serves as the central commercial authority for the business, ensuring alignment and driving decisions on segmentation, positioning, messaging, and go-to-market strategy.

This role is responsible for building and operating the market insight engine for the business—ensuring that all commercial decisions are grounded in validated customer, market, and competitive evidence.

Product Marketing Manager will report into Plant Business Line Director. The role of product marketing is to work with customers to understand their needs, how to communicate the product’s value and how we differentiate from competitors. The scope is being the voice of the customer, collecting and analyzing customer feedback and research to shape product development, communication and sales strategy. Product Marketing acts as the central commercial hub, synthesizing customer, market, and competitive insight into positioning, messaging and sales enablement.

Primary tasks of this role:

• The owner of customer personas and value propositions, including USPs, in collaboration with marketing and sales
• Responsible for customer, market and competitor research in collaboration with sales• Owner of and responsible for orchestration of product launches and go-to-market plans (Product, Price, Place)
• Responsible for messaging strategy (not messaging design) in collaboration with marcom and sales• Supporting sales organization in market segmentation and sizing• Supporting product managers in product positioning and differentiation strategy
• Responsible for defining the product distribution strategy (traditional sales/digital sales/omni-channel sales)
• Responsible for creating sales tools, such as product presentations, demos in collaboration with CSM and PdC
• Responsible for papers and content for 3rd party conferences in collaboration with CSM and PdC
• Responsible for digital sales processes and digital commerce
• Championing the products to internal audiences (internal communication)
• Collaborate across Product Lines and DNV Business Areas to define joint opportunities
• Collaborate with marcom to define marketing communications priorities, strategy, objectives and content plan
• Measure and analyse the success of marketing initiatives and campaigns and report metrics to key stakeholders

About you

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, Engineering, or a related field required, Master’s degree a plus
• 6+ years of experience in Product Marketing, Strategic Marketing, Commercial Strategy, or a related B2B role
• Experience supporting technical, industrial, SaaS, or energy-related products/services preferred
• Proven experience developing and executing go-to-market strategies that drive commercial growth
• Experience partnering cross-functionally with Product Management, Sales, Customer Success, and Marketing teams
• Strong understanding of market segmentation, customer journeys, and value-based positioning
• Experience translating customer and market insights into actionable commercial strategies and messaging
• Familiarity with sales enablement tools, competitive analysis, and customer research methodologies
• Experience working in a global and matrixed organization is preferred

Key Competencies & Behaviors

• Strong market authority with the ability to translate insight into decisive action based on trends, opportunities, and competitive dynamics
• Deep customer empathy combined with commercial and strategic rigor
• Proven ability to influence and drive alignment without direct authority
• Strong analytical skills with the ability to synthesize complex inputs into clear direction
• Excellent storytelling and communication skills, with the ability to drive adoption across stakeholders
• High ownership mindset with a focus on measurable business impact
• Ability to operate as both a strategic leader and hands-on operator
• Strategic thinker with the ability to connect market insight to business outcomes
• Entrepreneurial, innovative, and forward-thinking approach to problem solving
• Highly collaborative with strong cross-functional partnership and stakeholder management capabilities
• Self-motivated, proactive, and results-oriented with strong execution skills
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
• Culturally aware and effective in working across global teams and diverse markets

DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity.