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Product Marketing Manager
Lead market growth as Product Marketing Manager in Risk Management Solutions
We are the independent expert in assurance and risk management. Driven by our purpose, to safeguard life, property, and the environment, we empower our customers and their stakeholders with facts and reliable insights so that critical decisions can be made with confidence.
As a trusted voice for many of the world’s most successful organizations, we use our knowledge to advance safety and performance, set industry benchmarks, and inspire and invent solutions to tackle global transformations.
About Digital Solutions
We provide engineering software tools and enterprise solutions for managing risk to improve safety and performance across industries, including the maritime, energy, and healthcare sectors. Research, development, implementations and partnerships with our customers have earned us the position as a trusted third-party vendor of software and services. We are accelerating the pace of transition toward the digitalization of systems and software-as-a-service (SaaS) solutions to give customers the efficiency and flexibility of the cloud, including the power and insights from advanced analytics.
About the role
Product Marketing Manager will report into Plant Product Line Director. The role of product marketing is to work with customers to understand their needs, how to communicate the product’s value and how we differentiate from competitors. The scope includes the growth of the product(s) in existing and new markets, and the overall responsibility for evaluating opportunities and determining what gets built and delivered based on market potential, customers needs and competitive landscape.
Primary tasks of this role:
- Being the voice of the customer, collecting and analyzing customer feedback and research to shape product development, communication and sales strategy.
- The owner of customer personas and value propositions, including USPs, in collaboration with marketing and sales.
- Responsible for customer, market and competitor research in collaboration with sales.
- Owner of and responsible for orchestration of product launches and go-to-market plans (Product, Price, Place).
- Responsible for messaging strategy (not messaging design) in collaboration with marcom and sales.
- Supporting sales organization in market segmentation and sizing.
- Supporting product managers in product positioning and differentiation strategy.
- Responsible for defining the product distribution strategy (traditional sales/digital sales/omni-channel sales).
- Responsible for creating sales tools, such as product presentations, demos.
- Responsible for preparing papers and content for 3rd party conferences.
- Responsible for digital sales processes and digital commerce.
- Championing the products to internal audiences (internal communication).
- Collaborate across Product Lines and DNV Business Areas to define joint opportunities.
- Collaborate with marcom to define marketing communications priorities, strategy, objectives and content plan.
What we offer
There are plenty of opportunities for personal growth through our 70-20-10 philosophy (70% learning on the job, 20% coaching, and 10% training) and an individual career development plan.
Our working culture is based on respect for one another and the appreciation of work-life balance.
- A competitive salary and benefits package
- A stimulating and diverse work environment with opportunities for professional growth and development – learn from highly skilled colleagues and customers
- A supportive and friendly team of experts and innovators
- A chance to make a positive impact on the world by advancing the sustainability of the marine, offshore oil and gas and wind sectors
- Social benefits as per DNV location (local conditions apply).
DNV is an Equal Opportunity Employer and gives consideration for employment to qualified applicants without regard to gender, religion, race, national or ethnic origin, cultural background, social group, disability, sexual orientation, gender identity, marital status, age or political opinion. Diversity is fundamental to our culture and we invite you to be part of this diversity.
About you
Position Qualifications:
- min bachelor's degree or equivalent in marketing, product marketing
- more than 10 years experience
- experience in product business
- technical knowledge of safety risks
- experience in energy systems market and customers
Key behaviors:
- Deep market knowledge
- Customer centric and high customer empathy
- Sales and growth mindset
- Digital and marketing savvy
- Entrepreneurial, creative, foresight
- A result focused, self-starter, proactive
- Persuasiveness and persistence
- Strong networking and communication skills
- Cultural savvy
- Strong leadership skills
DNV is a global quality assurance and risk management company. Driven by our purpose of safeguarding life, property and the environment, we enable our customers to advance the safety and sustainability of their business.
We provide classification, technical assurance, software and independent expert advisory services to the maritime, oil & gas, power and renewables industries. We also provide certification, supply chain and data management services to customers across a wide range of industries.
Combining technical, digital and operational expertise, risk methodology and in-depth industry knowledge, we empower our customers’ decisions and actions with trust and confidence. We continuously invest in research and collaborative innovation to provide customers and society with operational and technological foresight.
With origins stretching back to 1864 and operations in more than 100 countries, our experts are dedicated to helping customers make the world safer, smarter and greener.